Working with Generation Z: Is Your Business Ready?

Gen Z

March 11, 2022

A new generation is now emerging from school and entering the workforce: Gen Z. Born between 1997 and 2012, they make up about 20 percent of the U.S. population and are the most diverse generation yet.

As is the case with every new generation, Gen Z has grown up with its own unique set of circumstances and challenges. This generation is made up of digital natives who have been defined by a pandemic and aren’t looking for the status quo from their employers. They will quickly become a force to be reckoned with in the workplace—and businesses need to be ready to adjust in order to keep them satisfied. Read on to learn more about what you can do to attract and retain Gen Z.

Offer Hybrid Work

Gen Zers value flexibility and largely want the option to work from home and an office. While many are excited to return to an in-person work environment after being home during the Covid-19 pandemic, they still want to have the choice to work remotely. In fact, they may not prefer a 40-hour, 9 to 5 workweek either. Interested in personal passions and professional fulfillment, Gen Z values being flexible enough to live where they want and pursue things like graduate degrees—on their own schedule.

Provide More Than Work-Life Balance

Having a healthy work-life balance is highly important to Gen Z. However, they don’t stop there. They want an employer that promotes their mental health and looks at them as a whole person, not just a worker bee. Offering lifestyle perks aimed at wellness and a generous PTO package will help attract—and keep—Gen Zers.

Focus on Diversity, Equality, Inclusion, and Belonging

Being a highly diverse generation, Gen Z is extremely aware of—and concerned with—social issues. They will be more attracted to companies that are truly dedicated to diversity, equality, inclusion, and belonging efforts. 

Help them Make a Difference

Gen Z is in tune with current events and global issues such as climate change, sustainability, and poverty. They want to work for a company that embraces their values and works to make a difference in the world, like partnering with a non-profit. In addition, they want to engage with work that matters and know they’re having an impact.

Foster a Sense of Community

Feeling connected to their team is important to Gen Z. Even if they’re working remotely, they want to interact and help build a positive work culture. Because they’re issues-driven, Gen Zers value being among like-minded peers who share their sense of purpose.

Be Transparent

Growing up with misinformation on social media, negativity in the news, and leaders they perceive as dishonest, Gen Z is less trusting than previous generations. This means they will be looking for a company that provides authentic, honest communications from the top down.

Help Generations Work Together

Companies will soon have up to four generations working together. As Baby Boomers start retiring more and more, it may be time to prepare Millennials to step into management roles—which means they also need to be well-versed in what will help Gen Z thrive. Setting up mentorship programs with the older generations in the office can be a helpful way to transfer knowledge and encourage intergenerational synergy.

Listen

As you prepare to welcome them onto your team, make sure you’re actively listening to their feedback and adjusting to help them succeed and want to stay with your company.

Coworking spaces and virtual offices are a great way to offer a flexible office arrangement for Gen Z. They’ll also appreciate a location convenient to transportation and dining options. If you’re in the Washington, DC, area, District Offices may be the perfect solution to meet your office space needs. Reach out today to learn more.

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