Tired of throwing darts at the PR wall hoping to get noticed? Marketing plans add intentionality, focus, are budget-friendly, and ensure that your company’s overall business strategy and goals are aligned. The fact that measurability and ROI are always foregrounded means that you can easily see what’s working – or not – and adjust your efforts accordingly.
Marketing plans are also a key piece of business documentation if you’re looking to grow your business into new markets, seek investment or funding, or considering an exit or acquisition. And if you’re a District Offices member, it’s probably safe to say those things are top of mind!
What is a Marketing Plan, Exactly?
You know you need one but are not quite sure what it is? We’ve got you covered.
Essentially, a marketing plan is a strategic roadmap that outlines your various PR and outreach efforts in terms of their goals, strategies, audience, budget, and deliverables. Depending on your business, marketing plans can be high-level or nuanced.
How to Create a Marketing Plan
A marketing plan doesn’t have to be complex, but it should be intentional, with achievable goals.
The specifics of your marketing plan will depend on your unique situation and goals, to include:
- Your marketing mission and goals. Strive for 2-3 and make them measurable and underpinned by an awareness of your audience. For example, a goal might be increasing your social media followers by X or achieving Y inbound calls by Z date.
- Your competitors, opportunities, and challenges. Outline what you’re up against and what existing gaps in the market you might be able to exploit – or not. A “SWOT” analysis will help you shape your marketing plan.
- Strategies and initiatives. What will the content of your campaigns look like? What channels will you be targeting, and how? Having a dialed-in budget and goals will help you develop effective campaigns. But don’t forget to be flexible and adaptive.
- Budget and pricing. The budget of your campaign matters, but so does the price point at which you’re offering your services. Are you offering a discount? An introductory rate? A “freemium” model that will encourage email sign-ups? Build these into your costings.
- Who’s doing what. It’s critical to identify who is responsible for what parts of the campaign and what their role and contribution look like. This will make sure that balls don’t get dropped.
- Analytics. What does a positive response look like, and how do you measure a conversion? Knowing this is vital for measuring how your campaigns are performing and seeing whether you’re on track to meet your goals. Without goals and analytics, a marketing campaign is just wishful thinking.
Get the Word Out with a District Offices Address
There are innumerable ways to successfully market a business. An address that inspires double takes is one of them. District Offices provides co-working spaces and highly amenitized private offices in settings that the competition will envy. We’ll help you position yourself in the market – and our on-site staff can help with your day-to-day business needs, giving you room to focus on growing your business. Get in touch if you’re ready to stand apart from the rest!
