A new generation is now emerging from school and entering the workforce: Gen Z. Born between 1997 and 2012, they make up about 20 percent of the U.S. population and are the most diverse generation yet.
As is the case with every new generation, Gen Z has grown up with its own unique set of circumstances and challenges. This generation is made up of digital natives who have been defined by a pandemic and aren’t looking for the status quo from their employers. They will quickly become a force to be reckoned with in the workplace—and businesses need to be ready to adjust in order to keep them satisfied. Read on to learn more about what you can do to attract and retain Gen Z.