Tired of throwing darts at the PR wall hoping to get noticed? Marketing plans add intentionality, focus, are budget-friendly, and ensure that your company’s overall business strategy and goals are aligned. The fact that measurability and ROI are always foregrounded means that you can easily see what’s working – or not – and adjust your efforts accordingly.
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Reasons Why Your Business Needs a Marketing Plan
Finding Work-Life Balance Through Wellness
Being go-getters, self-starters, innovators, and disruptors often mean long hours at the office – and very little downtime. Making a habit of burning the midnight oil can have a negative impact on your physical, mental, and emotional wellbeing.
Here’s how to get it all done while carving out time for yourself.
8 Tips to Encourage Workplace Innovation
Most, if not all businesses, strive for innovative thinking. True innovation challenges the status quo, invents new ways of doing business, and can quickly set you apart from your competition.
Read on for some tips on how to encourage an innovative mindset.
What Is a Flex Space Model and Its Benefits for Your Business
The past two years changed the very foundation of how and where we work. Flex office space is an emerging solution for a hybrid work model. Let’s explore what that means and how it can be beneficial for your company.
A Positive Company Culture Invigorates Your Profitability and Growth
Teamwork makes the dream work – especially if your team feels good about where they work. A positive company culture fosters morale, boosts productivity, encourages collaboration and creativity, and results in lower turnover and absenteeism. It’s also a vital factor in your profitability and future growth. Here’s how your organization can reap the benefits of a vibrant company culture:
What Your Organization’s Office Needs in 2022
This year has marked a shift from fully remote to hybrid working arrangements. Each company has varying sizes, cultures, and market niches, however, there are certain key themes that organizations should keep in mind when designing their hybrid working arrangements. This is especially critical since the workplace environment is an important factor in worker retention.
What Amenities Should You Look for With Your Private Office?
When you’re looking for new private office space, you often consider location, size, and amenities. Most likely, you’re timing your commute, how much space you need (or want), and comparing the amenities the office space offers. The biggest struggle often comes when you’ve found a few offices in the right location, offer great space, are right in your budget, but don’t offer amenities. How do you decide which amenities matter? Here are a few we recommend:
Working with Generation Z: Is Your Business Ready?
A new generation is now emerging from school and entering the workforce: Gen Z. Born between 1997 and 2012, they make up about 20 percent of the U.S. population and are the most diverse generation yet.
As is the case with every new generation, Gen Z has grown up with its own unique set of circumstances and challenges. This generation is made up of digital natives who have been defined by a pandemic and aren’t looking for the status quo from their employers. They will quickly become a force to be reckoned with in the workplace—and businesses need to be ready to adjust in order to keep them satisfied. Read on to learn more about what you can do to attract and retain Gen Z.
How to be a Leader in 2022
While the way we work has been evolving for years, Covid-19 opened the floodgates. The pandemic coupled with Generation Z entering the workforce meant that it was almost a necessity for companies to allow remote work. Not only that, but employees now desire their leaders to be more supportive and in touch, even if they’re not sharing a physical office.
With all these changes, modern business leaders need to step up and embrace what’s now expected of them—or risk losing good employees and creating a poor work culture. Let’s explore some key ways that leaders can improve how they operate.
Ways to Impress During Your First Meeting with a New Client
First impressions are especially important when a new client is involved. You want to show that you’re capable, knowledgeable, experienced, and able to deliver value. Here’s how to ensure that you put your best foot forward during that all-important first meeting.
